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Privacy Policy

How we collect, use, and protect your personal information

🕐 Last Updated: January 15, 2026

Welcome to HeroUp ("we," "our," or "us"). We operate the website HeroUP and are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it.

By using our website and purchasing our products, you agree to the collection and use of information in accordance with this policy. If you have any questions or concerns, please contact us at [email protected].

1. Information We Collect

1.1 Personal Information You Provide

When you visit our website, make a purchase, or contact us, we may collect the following personal information:

  • Full name and contact information (email address, phone number)
  • Billing and shipping address
  • Payment information (processed securely — we do not store full credit card numbers)
  • Order history and purchase details
  • Communications you send us via email or contact forms
  • Newsletter subscription preferences

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

  • IP address and geographic location (country/region level)
  • Browser type, version, and operating system
  • Pages visited, time spent, and navigation paths
  • Referring website URLs
  • Device identifiers and cookie data

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your experience, analyze usage, and deliver targeted advertising. You can control cookies through your browser settings. Note that disabling cookies may affect some features of our website.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Order fulfillment: Processing and shipping your orders, sending confirmation and tracking emails
  • Customer service: Responding to inquiries, processing refunds, and resolving disputes
  • Marketing communications: Sending promotional emails, offers, and health tips (with your consent)
  • Website improvement: Analyzing usage patterns to improve our website, products, and services
  • Legal compliance: Meeting our legal, regulatory, and contractual obligations
  • Fraud prevention: Protecting against unauthorized transactions and fraudulent activity

3. How We Share Your Information

We do not sell your personal information to third parties. We may share your information with:

  • Service providers: Payment processors (Stripe, PayPal), shipping carriers (UPS, FedEx, USPS), email service providers, and analytics platforms — only as necessary to provide services
  • Legal authorities: When required by law, court order, or government regulation
  • Business transfers: In connection with a merger, acquisition, or sale of company assets

4. Data Security

We implement industry-standard security measures to protect your personal information, including:

  • SSL/TLS encryption for all data transmitted between your browser and our servers
  • PCI-DSS compliant payment processing through trusted third-party providers
  • Regular security audits and vulnerability assessments
  • Access controls limiting employee access to personal data on a need-to-know basis

While we take every reasonable precaution, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but are committed to protecting your information.

5. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request correction of inaccurate or incomplete data
  • Deletion: Request deletion of your personal data (subject to legal obligations)
  • Opt-out: Unsubscribe from marketing emails at any time via the unsubscribe link in our emails
  • Portability: Request your data in a machine-readable format (EU/UK users)
  • Object: Object to processing of your data for direct marketing purposes

To exercise any of these rights, please contact us at [email protected].

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, including for legal, accounting, or reporting requirements. Order data is typically retained for 7 years for tax and legal compliance. Marketing data is retained until you unsubscribe or request deletion.

7. Children's Privacy

Our website and products are intended for adults aged 18 and older. We do not knowingly collect personal information from individuals under 18. If we discover we have collected information from a minor, we will promptly delete it. If you believe we have inadvertently collected information from a minor, please contact us immediately.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies. This Privacy Policy applies only to information collected by en-heroup.org.

9. International Data Transfers

HeroUp operates in the United States. If you access our website from outside the US, your information may be transferred to and processed in the United States. By using our website, you consent to the transfer of your information to the US in accordance with this policy.

10. California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your CCPA rights, contact us at [email protected].

11. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. We will notify you of significant changes by posting the new policy on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: